Vinyl™
Vinyl came to Good Fight Creative with a product that had outgrown its original design. What started as a recording app had evolved into something far more ambitious — a platform where captured conversations could be searched, organized, tagged, and actively queried through an AI chat interface. The existing UI wasn't built for that level of complexity, and it showed.
The core challenge was one of clarity under pressure. Vinyl needed to introduce two significant new features — an AI chat assistant and a full CRM and tagging system — without turning the interface into a dashboard that required a manual to operate. Every design decision ran through the same filter: does this make the product feel more powerful, or just more complicated?
We overhauled the web app from the ground up, rebuilding the information architecture to accommodate the new feature set while keeping the primary recording and playback experience front and center. The AI chat interface was designed to feel conversational and immediate — a layer on top of the content, not buried inside it. The CRM and tagging system followed a similar principle: powerful enough for users managing hundreds of recordings, invisible enough that casual users never felt it in their way.
The result was a product that finally matched the ambition behind it — modern, fast, and built to scale as Vinyl continues to expand what a recorded conversation can actually do.
