Vinyl is an AI-powered web app designed to capture, organize, and utilize conversations like never before.
Product Design
Web Design & Development
Vinyl is an AI-powered recording app designed to capture, organize, and utilize conversations like never before. With ambitions to redefine how users interact with their recorded content, Vinyl partnered with Good Fight Creative Co. to overhaul their web app experience. The goal: introduce a powerful AI chat assistant and a robust CRM + tagging system—while keeping the interface clean, modern, and easy to navigate.
Complex Feature Integration
Seamlessly introducing advanced features like AI chat and a full-scale CRM system without overloading the user.
Outdated UI
Revamping a dated interface to reflect a modern, sleek brand that resonates with power users and professionals alike.
User Flow Optimization
Reducing friction across the app’s workflows to help users get more done, faster.
Strategic UX Discovery:
We began by mapping out existing user journeys and pain points. Through competitor analysis and interviews with existing users, we identified key opportunities to simplify flows and surface high-value features at the right moments.
Modern Visual Language:
Our team created a fresh, professional design system that could scale with the product. Clean typography, subtle gradients, and purposeful white space helped make the experience feel focused and high-end.
Feature-First Design:
Knowing the power of Vinyl’s new tools, we leaned into showcasing features like the AI assistant and CRM from the moment users logged in. We designed intuitive dashboards, smart navigation patterns, and contextual menus to support power usage without overwhelming beginners.
AI Chat Assistant: An always-available smart assistant that allows users to ask questions about their conversations, get summaries, generate tasks, and more—all within a beautifully integrated chat UI.
CRM and Tagging System: A flexible, powerful customer relationship management experience baked into the platform, with custom tagging, contact cards, and automated workflows.
Streamlined Recording Workflows: From transcription to tagging and sharing, we optimized every step to minimize clicks and maximize clarity.
Responsive, Scalable Interface: Designed for professionals working across devices, the new UI scales gracefully and maintains usability across screen sizes.
The impact of the redesign was felt immediately by the Vinyl team and their user base.
Feature Adoption: Over 70% of active users began using the AI assistant within two weeks of launch.
User Flow Efficiency: Key workflows saw a 40% reduction in time-to-completion after redesign.
Market Positioning: The new visual identity and feature-rich experience helped Vinyl stand out as a modern solution in a competitive space.
Founder Testimonial
“GFC transformed our note-taking app into a modern, feature-rich platform. Jesse’s team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience. The redesign not only enhanced functionality but also gave our product a contemporary edge that sets us apart in the market. Their expertise in both design and user needs was invaluable.”
Conclusion
Good Fight Creative Co.’s collaboration with Vinyl demonstrates the power of great design paired with deep technical understanding. We took a growing product and gave it the design system and UX clarity it needed to scale. With a thoughtful interface, efficient workflows, and next-level features, Vinyl is now positioned as a frontrunner in the AI productivity space—and we’re proud to have helped make that possible.
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