Three problems we solved

By Joseph Alexander

Discover proven strategies to bridge the designer-developer gap. Learn how top teams eliminate handoff friction and ship better products faster through true collaboration.

In this case study, I'm taking you behind the scenes of a real client project for Vinyl—an AI-powered note-taking app for the accounting and bookkeeping space. This wasn't just about making things look pretty; it was about solving real problems with design systems, scalable UI, and smart tools. We tackled three major challenges:

1️⃣ Building a design system that could scale as new features rolled out

2️⃣ Creating a marketing website in Framer that the team could update without breaking

3️⃣ Adding complex functionality like a dynamic table of contents and a custom price calculator If you're working on web apps, design systems, or client projects in Framer, this video will show you how the right approach and tools can solve complex problems and set your projects up for long-term success.

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